Freelance Graphic Designer
1996 – Present
Design and produce strategic marketing and communications material for multiple health care, educational, and financial institutions as part of a collaborative creative team. Interact with project supervisors, copywriters, photographers, web developers and printers to consistently achieve project budgets, deadlines and objectives.
Selected projects include:
St. Bernardine Medical Center – Art Director for a comprehensive public awareness campaign to introduce a new Urgent Care Clinic. Designed high-impact freeway billboards, bus shelter signs, print and web advertising, direct mail and theater slides. Results included average daily visits to the center from zero to exceeding client’s first-year projection within five months.
Robert F. Kennedy Medical Center, part of Catholic Healthcare West (CHW) – Designed marketing material including brochures, posters, registration folder with inserts/forms and advertising for “Babies First” program. Successfully creating the brand and positioning the client as a premier provider of friendly, unique OB services. Supported CHW’s expansion of the program to 24 additional hospitals within the 48-hospital system.
Cooperative of American Physicians, Inc. (CAP) – Designed branding and directed response advertising and direct marketing materials. Drove significant business growth from $40 million in annual sales to more than $100 million in one year.
Cowell Design Group / Workforce Design, Pasadena, CA
1989 – 1996
Contributed to all aspects of creating and producing corporate communications and marketing materials, including designing annual reports, catalogs, brochures, newsletters, corporate identity systems, posters and point-of-purchase displays. Served a wide variety of clients, including Sanwa Bank California, Lockheed Federal Credit Union, United Way, Community Bank and Pleasant Hawaiian Holidays.
EDUCATION | PROFESSIONAL DEVELOPMENT
Bachelor of Arts in Graphic Communications, Advertising Minor.
San Diego State University, San Diego, CA
Courses in Communications Design, Marker Rendering and Life Drawing.
Art Center College of Design, Pasadena, CA
Course in Graphic design and advertising concepts.
Otis Art Institute of Parsons School of Design, Los Angeles, CA
Course in Web page content maintenance.
Perot Systems, Los Angeles, CA
Adobe InDesign, Illustrator and Photoshop | Microsoft PowerPoint and Word | QuarkXPress
Member AIGA, Boston
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